“His SERP rankings are plummeting,” said SEO expert Sam Reynolds early Saturday morning via RingCentral remote teleconference. “It’s precipitous.”

What kind of search results are replacing Cignetti’s more favorable content?

“I’m seeing the query ‘Cignetti Fraud’ take up a lot more space on page one after a couple of non-competitive games against the toughest opponents on IU’s schedule,” said Reynolds.

And what does Reynolds think Cignetti can do to get the Google gods back in his corner? Just win, baby.

“If he goes in a knocks Ohio State off in the Shoe, or he‘d been able to get a dub last night, I think Google would be much kinder to him,” Reynolds said.

“Then again, there’s always Bing,” the SEO expert concluded.