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October 18, 2025
A horror movie-themed odor elimination brand called Odor Exorcism apparently capitalized on an undercover confederate within the Notre Dame football family to replace the Fighting Irish’s “PLAY LIKE A CHAMPION TODAY” locker room sign with one of its own design.
Documented via Instagram, the sign was apparently swapped out more than four weeks ago after the team’s 0-2 start prompted Fight Irish faithful to reflect on how to right the ship. Odor Exorcism apparently decided it was time to take Notre Dame’s iconic sign up to another level—and enjoy some shameless self-promotion in the process.
“We got in there kind of in the middle of the night,” said Odor Exorcism’s CEO (Chief Exorcism Officer) Father Olor Fresco via Zoom early Saturday morning. “And the way we look at it, ‘Exorcist’ is the highest honor in Catholicism, so we just wanted to do our part to inspire these guys to elevate their play. Apparently it worked,” Fresco concluded.
“It’s kinda nice,” said Notre Dame head football coach Marcus Freeman. “We thought about replacing it, but we’re undefeated since the change, so I think we’re just going to go ahead and leave it until the winning streak ends,” Freeman texted CFB News Now on Saturday.
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