December 1, 2025
“Lane stinks, there’s just no two ways about it,” said Father Olor Fresco, CEO (Chief Exorcism Officer) of Odor Exorcism, the start-up odor eliminator manufacturer.
“When you have that kind of malfeasance leave your program, it leaves a stink. And frankly, a regular odor eliminator just won’t do,” Father Fresco told CFB New Now via Zoom early Monday morning.
The college football world hasn’t been rocked by a coaching departure like this since Lincoln Riley left Oklahoma suddenly for USC a few seasons ago. CFB News Now asked Father Fresco why Odor Exorcism didn’t deploy a “Lincoln Stinks” coupon campaign for Oklahoma fans during that high-profile exit.
“We hadn’t launched yet,” Father Fresco said. “But you can bet your bottom dollar we would have if we’d been around,” Father Fresco concluded.
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